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Should I post the same content on all my socials?

Getting to know clients and building their social media management knowledge is one of my favourite things about working at Studione. I had a question from a client called Roxanne the other day that I thought would be worth sharing.

Roxanne’s question was:

Should I be posting different content on each of my social media platforms? Or the same content on each platform? My business is on Facebook, Twitter, Instagram & Linkedin?

My response:

Great question. My experience suggests that people/businesses/organisations want/expect different things from each of the social media platforms they interact with. Each social media platform has a different personality and purpose and therefore both the content posted and the nature of the post (whether it’s visual, short and snappy, inspiring, etc) will generally differ.

Messages posted on each social media platform should be tailored to the audience located on that platform, and aligned with the purpose of the platform.

For example, content posted on

Videos and curated content – storytelling, personable, shareable; content posted.

Quick interactions, Customer Service, short ideas – news oriented, headline focused, topical, easily digestible; content posted.

Infographics and step-by-step photo guides –  life-style focused, inspiring; content posted.

High-res photos, quotes, Stories – personal, eye-opening; content posted.

Jobs, company news, and professional content – less casual, more professional.

This could mean that:

  • Similar content is posted on each of the social media platforms on different days
  • Different content is posted on each social media platform.

Here at Studione each of our social medias contain different content suited to the platform, however It’s really all about the audience located on the social media platform, what they like, what they respond favourably to, and what content they appreciate.

At the end of the day, the purpose of posting on any of your social media platforms – Facebook, Twitter, Instagram, LinkedIn – is to motivate, educate and/or engage your target audience. If you are doing this, you are on track!

If you are looking for Social Media Management feel free to get in touch for a chat.